Our Story

For over 30 years, Gross Waddell ICR has stood for integrity and excellence in Victoria’s real estate market. The best part?

We’re only just getting started.

Our approach is simple: you gain a highly-driven team with no hierarchy, just people who genuinely care about your success. From the top-down, we combine decades of deep market knowledge and unwavering honesty with a passion for innovation — creating competitive value for you, our clients.

Where You’ll Find Us

Sales

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Leasing

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Property Management

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Our reach
equals your results.

With deep roots in Victoria’s real estate scene, handling properties from $1 to $800 million, we’ve witnessed the state’s growth and transformation firsthand — the full picture. What does that mean for you? It means you gain unique market insights, unmatched transparency and extensive experience, ensuring you get expert guidance not just for one property but your entire portfolio.

We speak
your language.

No fluff here. We’ll tell you straight because we believe in getting you real returns — and wasting no time doing it. From floor plan advice to creative marketing strategies, we guide you every step of the way. We dive in early, understanding exactly what buyers want, ensuring your project stands out from the start.

Beyond Business

The values that
drive everything we do.

30 years strong by staying true to our word. Honesty and commitment are our foundation — and absolute non-negotiables.

Loyal clients and a stellar reputation, that’s how we do it. We build lasting relationships that guarantee peace of mind.

No surprises, just results. We stand by our commitments, ensure we always deliver and leave nothing on the table.

Always pushing the envelope, always delivering the best. With decades of experience, we strive for the highest standards and always find new ways to improve.

We love what we do, and it shows. Happy team, happy clients, successful deals. What more could you want?